LONDON ROOTS. A WORLD OF POSSIBILITY.
A new way for Chinese students in the UK to discover their city, find their people and make everyday life their own.
AwayU is a Marvella Group initiative. UKLIUZI is our first consumer experience, bringing a playable London together with a vision for real-world discovery.
01 / WHO WE BUILD FOR
Chinese students in the UK navigate more than a new course. They build friendships, find a place to live, discover local businesses and create a life between cultures. That is the audience we are designing for.
LONDON / HOME BASE
Our starting point: neighbourhoods, student routines and recognisable places. A digital city to explore, with a long-term ambition to connect useful local services.
Product in developmentPARIS / LIFESTYLE EXTENSION
A proposed extension into food, culture, shopping and hospitality. We welcome conversations with Paris businesses about future student experiences.
Planned directionPartenaires à Paris ↗02 / THE EXPERIENCE
UKLIUZI / UK留子 is our Chinese-first product brand. Explore scenes from the current development build below. These are real game captures, not a promise of public availability.
Meet UKLIUZI ↗
03 / ACQUISITION & ENGAGEMENT MODEL
Our proposed model connects content discovery with repeat play and relevant local experiences. It is a strategy to validate; we are not presenting unverified audience or revenue figures.
Chinese-language city stories and game moments invite students into UKLIUZI.
Everyday scenarios, exploration and new stories are designed to encourage repeat visits.
Future opt-in community and local discovery can turn shared interests into useful connections.
Proposed partner activities link digital discovery to relevant real-world services.
04 / BUILD WITH US
We are exploring partnerships with merchants, venues and organisations that understand student life. Each opportunity starts with a scoped conversation.
Explore curated city experiences, clearly labelled sponsored content and future service referrals.
Discuss student community collaborations, cultural events and relevant content partnerships.
Discuss product development, commercial hypotheses and a measured route from engagement to sustainable revenue.
For partnership enquiries, contact us directly on WhatsApp. You can also prepare a local enquiry draft below.